Amber Rebranding
Client: Pattern Agency, Subclinet: Amber.
Amber is a game development company, which needed a more playful, adaptive and gameing orientated branding solution.
How do you rebrand a gaming company while keeping their ethos? For Amber it all starts with a desire to be forward-facing.
An isometric perspective allows the logo to become aware of the space it inhabits on the X-Y axis.
An arrowhead that defies the constraints of bi-dimensional space so that it can set the tone for a new geometry while being mindful of its beginnings.
Logo Evolution
Old
Transition
New
Generation Brand Geometry
Amber brand geometry is generated by the intersection of 5 axes – the horizontal, the vertical and the three axes given by the new logo.
By combining these axes, different shapes are generated.
All these shapes generated by the 5 axes can be used in presentation templates, posters, headers, etc.
Brand Colours
Primary Gradients
Colours
Amber Guilds Logo
Layout Evolution
The main design element is a gradient textured shape, that uses the same angles generated by the 5 axes. The element is flexible and can be used in various widths, as long as
it maintains the angles obtained from the 5 axes intersection. It can also be used in animation, going from left to right, as depicted in this example.
Secondary Graphic Element
/ The Amber Glitch /
This highly flexible effect element is designed for use in photos, deck presentations and some promotional materials.
